EDFED & LAW SCHOOL LOANS
These two companies had parallel marketing campaigns. EdFed is a general student loan company. Law School Loans performs the same functions for a narrower market.
Sample EdFed Press Release
Sample LSL Newsletter, delivered weekly by fax and email
You can also see a fuller representation of the press releases and newsletters I created for EdFed and Law School Loans. Or, you can go directly to the current Press Room pages forEdFed and Law School Loans. Each page includes an Audio Room, news articles, daily news-in-brief, and press releases.
BCG ATTORNEY SEARCH
The high end of a collection of Web-based businesses, BCG's focus was assisting lateral transitions for law firm associates and partners. At BCG, I was wrote weekly press releases, monthly reports, and worked with other staff on an annual book and daily updates to the website, BCGSearch.com.
Sample Press Release
Quick Tour module for website, created with the company's
graphic designer
Press Room, redesigned to be clean, functional, and full of information
Annual Law School Guide, for which I contributed and collaborated with many others
LAWCROSSING
Always pushing to be the biggest and best in a small but competitive market, Lawcrossing presented several P.R. challenges while I worked there. I was responsible for writing press releases, ad copy, and between 3–5 news articles each week for the website, which aimed to be a channel for information, entertainment, and lifestyle news for attorneys and other legal staff. Click on to see samples of work I did for Lawcrossing, or go to the attorney articles page of this site to read the news articles.
Press Room, a new addition to hold all the copy we were generating
Sample Press Release
Audio Room, a brand-new feature that I first wrote, recorded, mixed, and posted
Sample Transcript from one of the podcasts I wrote and recorded
